KSAT Launches New Community-Oriented News Campaign, 'Know My Neighborhood'

KSAT-TV is continuing its long-serving promise of dedication to the San Antonio and South Texas communities by introducing a new, inside perspective and guided tour of area neighborhoods, conducted by people who know it best, the residents.

Each month, Know My Neighborhood takes viewers on a walk through a different South Texas community, showcasing the history and public safety concerns including food insecurity, police presence, and crime rates, and revealing neighborhood mysteries that many are unaware of.

KSAT launched the first Know My Neighborhood on Oct. 18, giving viewers a deeper look into the Westwood Square community of north San Antonio. This segment alone heard the voices of dozens of residents, sparking cries of food insecurity, school, and crime issues.

Conducted by residents, for residents – Know My Neighborhood’s mission is to bring a voice into each community that makes up our home here in South Texas, spotlighting what needs to be changed, and bringing awareness to the problems many have left forgotten.

The campaign was recently featured on TVNewsCheck, as seen here.

"'Know My Neighborhood' is San Antonio's story. Grassroots, local journalism that will serve as our newsroom blueprint for future coverage. As a lifelong San Antonian, I know the pride people have for their neighborhoods. I love that our team is highlighting the history, listening to the people, and getting the answers they demand,” said KSAT News Director Mario Orellana.

Know My Neighborhood segments are set to run every month on Wednesdays during KSAT's 6 p.m. newscast. In addition to on-air segments, an interactive web page takes viewers through an even more detailed breakdown of neighborhood challenges, with breakout and story links to each struggle many neighbors face.

“We are getting out in our local communities and covering the things that really make a difference in people’s daily lives. We are 100% committed to our audience and the well-being of their families. Bottom line we want to make a real difference,” said KSAT Vice President and General Manager, Ashley Parker.